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How to Make the Most of Data Insights and an Evolving Mobile Workforce

Dec 5, 2023
TOPIC: Event
3 min read
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Barcoding recently hosted an invite-only executive summit for our most select customers and strategic partners.

While conversations within the delegates covered much more than we can include in a single blog post, a majority of time was spent talking about the commonly shared challenges of attracting, retaining, and optimizing the productivity of workers across all industries.

Along with this deep dive into current labor challenges, the group initiated probing conversations about enterprise data and the ways Barcoding can help more customers transform their raw data into insights that help strengthen and grow their businesses.

Here are a few top takeaways from the event:

Embracing a Challenging Labor Landscape

At a moment when the workforce is changing fast, it’s clear that mobile technologies will continue to play a pivotal role in helping our customers more effectively attract new hires, deliver an exceptional employee experience, and support maximum productivity for all workers—full-time, seasonal, fractional, gig workers, and more.

An exceptional mobile user experience is no longer a nice-to-have; it’s now a must-have differentiator and a major contributing factor in:

Attracting new talent: As baby boomers retire and digital-native Gen Z workers apply, expect employees’ tolerance for slow, glitchy UX to evaporate. If mobility isn’t enabling them to meet and exceed productivity expectations, then it will be seen as a hindrance.

RELATED: Find out how end user enablement technology supports an immersive, engaging employee experience.

Retaining workers: Employers are seeing the need to get proactive to engage employees and maintain high morale to support high performance. Some are exploring gamification’s value to make existing technologies more attractive and accessible for younger workers.

Optimizing human value: Industry leaders recognize that the value of automation lies in making work more human. They’re discovering that the more tedious, menial, repetitive tasks they can automate, the more their people can focus on delivering human value for (and deriving satisfaction from) tasks that demand critical thinking, creativity, judgment, and problem-solving.

RELATED: Here’s How Automation is Transforming Warehouse Operations.

Delivering delight to all workers: Recruiting and retention is more complicated than ever, and that includes employee classifications. To fully staff operations, many companies are turning to a broad combo of employee types: full-time, part-time, seasonal, gig workers, fractional employees, and more. That requires onboarding, training, and upskilling opportunities that are widely accessible, easy to use, and effective.

But keeping workers engaged (and sometimes, just plain keeping them) demands more than a top-notch mobile experience. Our best customers recognize that in order to retain great talent over the long term, they need opportunities to advance, too. And they see how mobility can support continuous learning, ongoing training, and upskilling for workers.

Partner Perspectives on Data: What’s Truly Important?

A significant portion of the summit was dedicated to understanding our customers’ and partners’ experiences. We’re always thrilled when our customers tell us they’re highly satisfied with our partnership, but we’re even more invested in understanding exactly what’s working—and how we can keep increasing the value we deliver to partnerships.

So when our experts asked what customers want help achieving with their enterprise data, summit participants didn’t hold back. They told us that the most valuable goal their data can help them achieve is customer satisfaction. What does that mean when it comes to the data?

Optimal visibility into orders and order status: The capability to confidently tell any customer, any time, the true real-time status of their order is a powerful way to deliver delight.

Faster access to accurate, actionable data: Capturing troves of information isn’t the same as making meaning from it. Customers want instant access to data visualizations and easy-to-use, easy-to-share dashboards that can communicate data insights at a glance.

Access to real-time data for reporting: As data ages, its value decays. So when customers want answers, they want today’s information—not last week’s. That’s where comprehensive, integrated solutions come in, to enable users to capture, connect, and communicate one truth, based on current data, no matter where they are in the enterprise.

RELATED: See how IntelliTrack® helps Barcoding customers turn data into insights at a glance.

Speed to market: Making smart decisions fast depends on clear and comprehensive insight. The ability to quickly transform ideas into action can make the difference between market leaders and followers.

Tap Into Even More Industry Insights from Barcoding, Inc.

As businesses in nearly every industry continue to grapple with the challenges of a rapidly changing labor landscape, it’s tough to overstate the role of mobile technologies in enhancing employee engagement, productivity, and satisfaction—not to mention capturing the data businesses need to drive growth.

At the same time, it’s not enough to simply collect lots of information; companies must transform their enterprise data into actionable insights to improve customer satisfaction and business operations - a critical area of growth and opportunity for all our customers and partners.