OUR PEOPLE

In 1998, Jay Steinmetz founded the company known today as Barcoding in his apartment in Baltimore. Barcoding became an Inc. 500 company in 2004 and was recognized by Forbes magazine as one of 10 Privately Held Technology Companies to Watch. Today, Barcoding is the leader in supply chain efficiency, accuracy and connectivity, with headquarters in Baltimore, Maryland, and offices across North America in Chicago, Houston, Seattle, Montreal, Toronto, and Vancouver.

A graduate of the prestigious Berger Entrepreneurship Program at the University of Arizona, Steinmetz began his career at FMC Corporation, where he designed, developed and installed multiple equipment tracking systems before going to work for, and obtaining an equity interest in, AccuScan. After the acquisition of AccuScan by Peak Technologies, Steinmetz became the product manager for a line of data collection software products before overseeing the design and development of RF/Batch application programs.

Steinmetz chaired the State of Maryland Technology Development Corporation (TEDCO) for two years before stepping down to focus on his appointment to Governor Martin O’Malley’s Commission on Small Business. Later, Steinmetz was nominated to serve on Governor Larry Hogan’s Regulatory Reform Commission. Steinmetz has sat on the boards of Port Discovery, Best Buddies and the Associated Career Services organization. Currently, he serves as a board member of LifeBridge Health Sinai Hospital, Maryland Business for Responsive Government, Baltimore Efficiency and Economy Foundation, and the University of Baltimore Merrick School of Business.

Steinmetz has been named a “Most Admired CEO” by The Maryland Daily Record, a Top 40 Business Leader Under 40 by the Baltimore Business Journal and Entrepreneur of the Year for the State of Maryland in Technology from Ernst & Young.

Shane Snyder directs the company’s day-to-day business operations and leads expansions into traditional markets. In 2019, he led the launch of Barcoding-Canada, as the company expanded to open three new offices in Montreal, Toronto, and Vancouver to better serve and support clients across North America.

With more than 25 years of success in sales management, workforce management, consulting, and decision support sectors, Snyder joined Barcoding as Vice President of Sales in 2010. In this position, Snyder led Barcoding’s national sales force, reconstituted the inside sales organization, and opened an office in Chicago. He was promoted to president in 2013.

Prior to joining Barcoding, Snyder founded and led his own business, Work Confident, to offer employee life cycle management solutions to emerging small companies and established mid-sized companies throughout the mid-Atlantic. Previously, he served as Executive Vice President of Sales for Catalyst IT Services, where he built a new sales team and increased revenue run rate by 70%. Snyder began his career in 1986 as a sales rep at Kronos Inc. He became the firm’s National Director of Sales in 2001 and helped Kronos achieve a four-year revenue growth of 450% and a 120% increase in sales, among many other achievements.

Martin Jack is an executive technology leader whose primary focus is on mobile and wireless solutions for commercial and government industries. He has more than 20 years of experience in software engineering for mobile and wireless systems, project management and technical consulting.

As Barcoding’s CTO, Jack leads the Professional Services Team, which comprises the Software Services, Professional Services and Wireless Services Groups, as well as the RFID Technology Team. Prior to his role as CTO, Jack was director of Barcoding’s Software Services Group, where he was responsible for building a strong team that delivered industry-leading software products for the AIDC industry.

Formerly, Jack was president and chief software engineer at Point of Activity, Inc., where he focused on mobile and wireless software services for government and commercial enterprises. Before Point of Activity, Inc., he founded JackCreations, LLC, where he developed custom software for Commercial companies in the AIDC industry.

Keri Corbin is leading the Client Solutions group, whose primary focus is designing and delivering solutions that increase customer efficiency and accuracy, and creating lasting connections for Barcoding’s customer’s clients, employees, and trading partners.

With over 20 years of Program, Service and Portfolio management experience in Information Systems Management, Keri specializes in building out consolidated process and delivery efficiencies, along with large program and portfolio management across logistics, healthcare, banking, insurance, and financial services industries. Using her breadth of knowledge, Keri has been successful in working across Sales, Marketing, Operations, Finance, and IT groups to build, develop and deliver products, services, and programs. Her systematic and collaborative yet decisive style allows Keri to make systematic and practical decisions identifying what the business needs and building a strategy accordingly.

Keri’s passion at work is mentorship and development of people. She credits her career to strong mentors and leaders along the way and continues to assist with up-and-coming career-driven people to pay that forward. Coming from an operations background into IT, Keri leads with a business-first approach and translates that into IT requirements for the best possible delivery to our customers.

Prior to coming to Barcoding, Keri has held numerous leadership roles in the Program and Service management space, including DHL Supply Chain, Cardinal Health, and Nationwide Insurance.

Dan strives to be a Trusted Advisor, not just for his clients, but his coworkers and peers. He’s never shy to jump on a new challenge and learn what’s needed to complete the task. He’s also a bit of a scientist, in that he always wants to know why and how things work and doesn’t mind testing new solutions for the hands-on experience. Dan is Resourceful, Respectful, and typically approaches things with a white-glove service mentality “YES is the answer – now what’s the question”.

Brooks Schuler is responsible for overseeing the company’s financial operations, including providing accurate, relevant, and timely financial reports for executing strategic decision making. Schuler also oversees accounts receivable, accounts payable, and payroll for the company. Prior to joining Barcoding as the director of finance in 2016, he served as financial controller for Les Mills US and a financial analyst at T. Rowe Price. Schuler started his career in 2002 as a staff accountant at Barcoding.

Since 2010, Jody has led Barcoding’s industry-leading and award-winning brand as the company has more than tripled in size. As VP of Marketing and Strategic Partnerships, she drives Barcoding’s strategic initiatives to build trust and create positive impact within Barcoding’s employee, partner, customer, and social communities. Creative and professional, Jody is a frequent speaker at industry events and facilitator of user experience workshops. Outside of Barcoding, Jody is a writer whose poetry has won several industry and local awards.

In 2019, Jody was recognized as one of The Daily Record’s Top 100 Leading Women, an award granted to women 40 years of age or younger for the tremendous contributions they have made in their careers.

Currently, Jody serves on the Board of Directors of the Kendall Burrows Foundation. In her role, she helps to support the Harriett Lane Compassionate Care program at the Johns Hopkins Children’s Center as well as advocating for the American Red Cross and research into Evan’s Syndrome. She has also volunteered on the boards of The Fuel Fund Maryland, The Ulman Cancer Fund for Young Adults, and AgGateway Corporation.

Prior to Barcoding, Jody served as Executive Editor for Marketplace Books where she managed the print and digital publishing program. Jody began her career as a proposal writer for SC&H.

Dan is responsible for managing the “Quote to Cash” process. This includes implementing company-wide processes and systems that help both internal and external customers cut costs, generate cash, and improve the customer experience. A 10+ year employee, Perlak has spent time working in multiple facets of the company including sales, operations and logistics.

Matt has a proven track record of successful business development and account management within the supply chain, logistics, and mobile technology markets. In his current position, Cunningham leads Barcoding’s nationwide sales efforts, developing new business opportunities for the systems integrator.

Cunningham came to Barcoding in 2009 as the regional sales director for the Central region. Previously, he held several sales management roles with solution providers and resellers, including Panasonic, Psion Teklogix, and Miles Technologies.

After spending three years as Barcoding’s director of marketing and business development, Ken became the Vice President of Business Development in 2012. In this role, Currie leads the development of business and strategic partnerships that help Barcoding deliver best-in-breed mobile solutions.

With nearly two decades of experience, Currie has held numerous business development, sales and account management positions for leading technology companies, including UPS Logistics Technologies MCI Worldcom (now Verizon). Currie currently serves as a member on the board of advisors for eQuip!, a provider of enterprise asset management solutions.

After spending three years as Barcoding’s Director of Marketing & Business Development, Ken Currie became the Vice President of Business Development in 2012. In this role, Currie leads the development of business and strategic partnerships that help Barcoding deliver best-in-breed mobile solutions.

With nearly two decades of experience, Currie has held numerous business development, sales and account management positions for leading technology companies, including UPS Logistics Technologies MCI Worldcom (now Verizon). Currie currently serves as a member on the board of advisors for eQuip!, a provider of enterprise asset management solutions.

Dan Perlak is responsible for managing the “Quote to Cash” process. This includes implementing company-wide processes and systems that help both internal and external customers cut costs, generate cash and improve the customer experience. A 10+ year employee, Perlak has spent time working in multiple facets of the company including sales, operations, and logistics.

Keri Corbin is leading the Client Solutions group, whose primary focus is designing and delivering solutions that increase customer efficiency and accuracy, and creating lasting connections for Barcoding’s customer’s clients, employees, and trading partners.

With over 20 years of Program, Service and Portfolio management experience in Information Systems Management, Keri specializes in building out consolidated process and delivery efficiencies, along with large program and portfolio management across logistics, healthcare, banking, insurance, and financial services industries. Using her breadth of knowledge, Keri has been successful in working across Sales, Marketing, Operations, Finance, and IT groups to build, develop and deliver products, services, and programs. Her systematic and collaborative yet decisive style allows Keri to make systematic and practical decisions identifying what the business needs and building a strategy accordingly.

Keri’s passion at work is mentorship and development of people. She credits her career to strong mentors and leaders along the way and continues to assist with up-and-coming career-driven people to pay that forward. Coming from an operations background into IT, Keri leads with a business-first approach and translates that into IT requirements for the best possible delivery to our customers.

Prior to coming to Barcoding, Keri has held numerous leadership roles in the Program and Service management space, including DHL Supply Chain, Cardinal Health, and Nationwide Insurance.

Brian Harvey has over 21 years of experience in the industry and oversees the full implementation of Barcoding’s solutions—from inception to its full life cycle. Additionally, Harvey provides ongoing support to ensure his client’s supply chains are more efficient, accurate, and connected. Notably, he has successfully completed SOTI’s MobiControl Associate, Professional and Expert training courses to become a Certified MobiControl Expert. These are the highest certifications awarded by SOTI—the world’s most trusted provider of Enterprise Mobility Management (EMM) solutions.

Martin Jack focuses on mobile and wireless solutions for commercial and government industries. He has more than 20 years of experience in software engineering for mobile and wireless systems, project management and technical consulting.

As Barcoding’s CTO, Jack leads the Professional Services Division. Prior to this role, Jack was director of Barcoding’s Software Services Group, where he was responsible for building a strong team that delivered industry-leading software products for the AIDC industry.

Formerly, Jack was president and chief software engineer at Point of Activity, Inc., where he focused on mobile and wireless software services for Government and Commercial enterprises. Before Point of Activity, Inc., he founded Jack Creations, LLC, where he developed custom software for commercial companies in the AIDC industry.

Andrew Lynch is the director of Versatile Mobile Systems (VMS). Lynch co-founded the company with his brother in 1993 after seeing that retailers and manufacturers needed a partner to assist in the deployment and maintenance of barcode scanners and other handheld devices. By 2000 the company had experienced exponential growth and was sold to a public company.

In April 2017, VMS was purchased by Barcoding, Inc. and continues to provide superior service to clients ranging from mid-size companies to Fortune 500 manufacturers and retailers. Over the past 25 years, Lynch has held many positions in the company including the owner, sales manager, partner, and director of hardware. In his current role, Lynch is responsible for the P&L and overall health of VMS, as well as many of the day-to-day operations.

Michael Tassinari is a key member of the Barcoding leadership team, he focuses on growing relationships with customers and key partners and drives growth strategies across North America. As CRO (Chief Revenue Officer), Tassinari measures and analyzes revenue growth as Barcoding continues to expand its solution portfolio into areas like enterprise software, mobile worker experience, supply chain visibility, and automation (e.g., AMRs and AGVs).

He was most recently the Senior Director of Data Center sales for Dell Technologies. Michael has experience leading sales teams across the both the federal and the enterprise/commercial markets, and he partnered closely with Dell’s federal customers to enable and accelerate their digital, their IT, and their workforce transformation efforts.

Prior to this role, Michael was the Area sales manager for Dell EMC for the mid-Atlantic region focusing on Dell EMC’s largest Enterprise customers. His teams focused on helping customers modernize IT infrastructures including servers, storage, and data protection solutions.

Michael is a member of the Folds of Honor Foundation Board of Directors, the Richard J Fox Foundation Board of Directors, and the Maryland Golf and Country Club Board of Governors. He is a graduate of Saint Leo University with a B.S. in Business. Michael and his wife Joan reside in Bel Air, MD. Michael and Joan have 3 children and in their off time they enjoy spending time with the family, playing golf, cooking, and being with friends.

Bertrand Martelle has over 20 years of experience in the data collection and mobile computing industry and he is currently leading the Barcoding-Canada sales and technical teams. His primary focus is on wide area wireless deployments of mobile computers to enterprise field employees.

Ed Kennedy is the VP of End User Enablement Sales at Barcoding, Inc., where he focuses on improving outcomes and experiences for mobile workforces across industries.

With over 25 years of experience delivering innovative mobile solutions on the distribution floor, Ed is an award-winning professional whose technical expertise is matched by an equally in-depth understanding of the user experience and what it takes to liberate workflows while overcoming labor challenges.

Previously, Ed was the founder and president of Procensis, acquired by Barcoding in 2023. Tapping into his vast experience, Ed now helps operations understand the benefits of implementing user interface (UI) and user experience (UX) solutions that drive value and achieve strategic objectives. He has been awarded innovation awards from partners like Ivanti Wavelink and others for this work.

As a sought-after speaker, he has shared his insights at industry events nationwide, emphasizing the importance of greater efficiency and productivity while driving employee retention in the ever-evolving landscape of business technology and innovative solutions.

Aaron is a result driven engineering professional with extensive experience with data collection systems and mobility devices. Aaron started in the infancy of the mobile data collection industry learning to master both big-picture strategy and highly technical products and requirements. Aaron’s most recent experience prior to Procensis includes senior technical roles including Director of Mobility Solutions, Futura Mobility where he upgraded the technical support and consulting capabilities and prior to this, Sr. Systems Engineer, Infologix where he drove the delivery and support of leading edge solutions within the Enterprise Mobility Division.

Aaron is a recognized expert in Mobile Device Management (MDM) and solving complex issues related to rapidly advancing wireless and mobile computing technologies. His commitment to continuous technical learning has been a critical factor in placing him, and Procensis, at the forefront of the networking and mobility industry.