Barcoding Leadership

Barcoding’s leadership team comprises industry veterans, thought leaders, and solutions innovators.

Meet our leadership team:

Jay Steinmetz, Founder and CEO

In 1998, Jay Steinmetz founded the company known today as Barcoding, Inc. in his apartment in Baltimore. Barcoding became an Inc. 500 company in 2004 and was recognized by Forbes magazine as one of 10 Privately Held Technology Companies to Watch. Today, Barcoding is the leader in supply chain efficiency, accuracy and connectivity, with headquarters in Baltimore, Maryland, and offices across North America in Chicago, Houston, Seattle, Montreal, Toronto and Vancouver.

A graduate from of the prestigious Berger Entrepreneurship Program at the University of Arizona, Steinmetz began his career at FMC Corporation, where he designed, developed and installed multiple equipment tracking systems before going to work for, and obtaining an equity interest in, AccuScan. After the acquisition of AccuScan by Peak Technologies, Steinmetz became the product manager for a line of data collection software products before overseeing the design and development of RF/Batch application programs.

Steinmetz chaired the State of Maryland Technology Development Corporation (TEDCO) for two years before stepping down to focus on his appointment to Governor Martin O’Malley’s Commission on Small Business. Later, Steinmetz was nominated to serve on Governor Larry Hogan’s Regulatory Reform Commission. Steinmetz has sat on the boards of Port Discovery, Best Buddies and the Associated Career Services organization. Currently, Steinmetz serves as a board member of LifeBridge Health Sinai Hospital, Maryland Business for Responsive Government, Baltimore Efficiency and Economy Foundation and the University of Baltimore Merrick School of Business. Steinmetz has been named a “Most Admired CEO” by The Maryland Daily Record, a Top 40 Business Leader Under 40 by the Baltimore Business Journal and Entrepreneur of the Year for the State of Maryland in Technology from Ernst & Young.


Shane Snyder, Presidentshane snyder, president, barcoding, inc.

As the president of Barcoding, Inc., Shane Snyder directs the company’s day-to-day business operations and leads expansions into traditional markets. In 2019, Snyder led the launch of Barcoding-Canada, as the company expanded to open three new offices in Montreal, Toronto, and Vancouver to better serve and support clients across North America.

With more than 25 years of success in sales management, workforce management, consulting and decision support sectors, Snyder joined Barcoding as vice president of sales in 2010. In this position, Snyder led Barcoding’s national sales force, reconstituted the inside sales organization, and opened a new office in Chicago. He was promoted to president in 2013.

Prior to joining Barcoding, Snyder founded and led his own business, Work Confident, to offer employee life cycle management solutions to emerging small companies and established mid-sized companies throughout the mid-Atlantic. Previously, Snyder served as executive vice president of sales for Catalyst IT Services, where he built a new sales team and increased revenue run rate by 70 percent. Snyder began his career in 1986 as a sales representative at Kronos Inc. He became the firm’s national director of sales in 2001 and helped Kronos achieve a four-year revenue growth of 450 percent and a 120 percent increase in sales, among many other achievements. He holds a Bachelor of Science/Bachelor of Arts degree in Accounting and a Master of Information Science degree from Bucknell University.


Martin Jack, Chief Technology Officer (CTO)

Martin Jack is an executive technology leader whose primary focus is on mobile and wireless solutions for commercial and government industries. He has more than 20 years of experience in software engineering for mobile and wireless systems, project management and technical consulting.

As Barcoding’s CTO, Jack leads the Professional Services Team, which comprises the Software Services, Professional Services and Wireless Services Groups, as well as the RFID Technology Team. Prior to his role as CTO, Jack was director of Barcoding’s Software Services Group, where he was responsible for building a strong team that delivered industry-leading software products for the AIDC industry.

Formerly, Jack was president and chief software engineer at Point of Activity, Inc., where he focused on mobile and wireless software services for government and commercial enterprises. Before Point of Activity, Inc., he founded JackCreations, LLC, where he developed custom software for Commercial companies in the AIDC industry.

Jack graduated from the University of Maryland, College Park, with a master’s degree in software engineering and a bachelor’s degree in computer science.


Keri CorbinKeri Corbin, Vice President, Client Solutions

Keri Corbin is leading the Client Solutions group, whose primary focus is designing and delivering solutions that increase customer efficiency and accuracy, as well as creating lasting connections for Barcoding’s customer’s clients, employees, and trading partners.

With over 20 years of Program, Service and Portfolio management experience in Information Systems Management, Keri specializes in building out consolidated process and delivery efficiencies, along with large program and portfolio management across logistics, healthcare, banking, insurance, and financial services industries. Using her breadth of knowledge, Keri has been successful in working across Sales, Marketing, Operations, Finance, and IT groups to build, develop and deliver products, services, and programs. Keri’s systematic and collaborative yet decisive style allows her to make systematic and practical decisions identifying what the business needs and building a strategy accordingly.

Keri’s passion at work is mentorship and development of people. She credits her career to strong mentors and leaders along the way and continues to assist with up and coming career-driven people to pay that forward. Coming from an operations background into IT, Keri leads with a business-first approach and translates that into IT requirements for the best possible delivery to our customers.

Prior to coming to Barcoding, Keri has held numerous leadership roles in the Program and Service management space, including DHL Supply Chain, Cardinal Health, and Nationwide Insurance. Keri earned her bachelor’s degree from Franklin University with a focus on Busines Administration.


Brooks Schuler, Vice President, Finance

Brooks Schuler is the vice president of finance for Barcoding, Inc. and responsible for overseeing the company’s financial operations, including providing accurate, relevant and timely financial reports for executing strategic decision making. Schuler also oversees accounts receivable, accounts payable and payroll for the company. Prior to joining Barcoding as the director of finance in 2016, he served as financial controller for Les Mills US and a financial analyst at T. Rowe Price. Schuler started his career in 2002 as a staff accountant at Barcoding and holds a bachelor’s degree in accounting and a master of business administration in accounting from the Wheeling Jesuit University.


Jody Costa, Vice President, Marketing

Jody Costa is the vice president of marketing for Barcoding, Inc., where she is responsible for all aspects of strategic marketing and communications for the company. In this position, Costa drives Barcoding’s content strategy, multi-tier marketing campaigns, and various events and programs that enhance the Barcoding brand. Creative and professional, Costa is also a freelance consultant and writer whose poetry has won several industry and local awards.

Prior to Barcoding, Costa served as executive editor for Marketplace Books where she managed the print and digital publishing program and launched several new marketing initiatives. Costa began her career as a proposal writer for Stout Causey Consulting where she wrote and produced all technical proposals. Costa holds a bachelor’s degree in English and creative writing from St. Mary’s College of Maryland and is an active board member of several community and charitable organizations.


Dan Perlak, Vice President, Operations

Dan Perlak is the vice president of operations at Barcoding, Inc., where he is responsible for managing the “Quote to Cash” process. This includes implementing company-wide processes and systems that help both internal and external customers cut costs, generate cash and improve the customer experience. A 10+ year employee, Perlak has spent time working in multiple facets of the company including sales, operations and logistics.

Perlak attended Loyola University Maryland and moved to Baltimore from St. Louis shortly after graduating. He later returned to Loyola to obtain his MBA.


Matt Cunningham, Vice President, Sales

Barcoding’s national sales director, Matt Cunningham, has a proven track record of successful business development and account management within the supply chain, logistics and mobile technology markets. In his current position, Cunningham leads Barcoding’s nationwide sales efforts, developing new business opportunities for the systems integrator.

Cunningham came to Barcoding in 2009 as the regional sales director for the Central region. Previously, he held several sales management roles with solution providers and resellers, including Panasonic, Psion Teklogix and Miles Technologies. Cunningham earned a bachelor’s degree in communication from St. Norbert College.


Ken Currie, Vice President, Business Development

After spending three years as Barcoding’s director of marketing and business development, Ken Currie became the vice president of business development in 2012. In this role, Currie leads the development of business and strategic partnerships that help Barcoding deliver best-in-breed mobile solutions.

With nearly two decades of experience, Currie has held numerous business development, sales and account management positions for leading technology companies, including UPS Logistics Technologies MCI Worldcom (now Verizon). Currie currently serves as a member on the board of advisors for eQuip!, a provider of enterprise asset management solutions.

Currie holds a bachelor’s degree in economics from Dickinson College and an MBA from The Johns Hopkins University.



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