Barcode Label and Media Specialists

Meet Barcoding, Inc.’s Consumables Experts

It’s not just a barcode, it’s your business.

That’s why Barcoding’s consumables practice area, Consumables by Barcoding™, is led by the industry’s most knowledgeable team of experts. Our media specialists and thought leaders can recommend, design, deliver and assist in the selection/testing of: customized, specialty, and industry-specific barcode/RFID labels, ribbon and tags; wristbands; printheads; and more.

Meet our team:

Dave Vickers, Director of Consumables

A 28-year veteran of the Auto-ID industry, Vickers has a proven track record of solving customers’ labeling needs. Vickers comes to Barcoding as a result of the company’s May 2013 acquisition of Miles Technologies, were he served as the Eastern regional account manager.

Henry Cerrato, Senior Consumable Specialist

Cerrato has been in the barcoding industry for nearly 30 years and has focused on consumables for the past six. Prior to Barcoding, Cerrato spent five years as director of sales and marketing at Integrated Barcode Technology

Pam Bonta, Senior Consumable Specialist

Bonta has been in the Auto ID industry since 1994. Her expertise centers around building strategic plans for organizations on a national and global scale to streamline operations, standardize labeling materials, optimize label performance, capitalize on volume pricing to reduce indirect spend, and works on developing programs to help manage inventory and shipping costs associated with consumables. Bonta has spent time at Zebra Technologies and SATO America and has also worked with prominent resellers in the Auto-ID industry.

Remember, it's not just a label; it's your business!

5 Reasons You Need a Consumables Consultant

Here are the top five reasons to bring in a consumables consultant.

  1. Depth of Knowledge & Expertise: There are professionals who have garnered years and years of experience working with, recommending and selling consumables. They’ve seen, firsthand, what works and what doesn’t, and can point you in the right direction. With a deep understanding of various applications and use cases, they can take a holistic look at your situation and determine the solution that fits your unique business requirements.
  2. Helpful Questions, Helpful Answers: When selecting a label, there are a number of factors to consider – many of which may have never crossed your mind. A consultant will ask you these questions to gain a better idea of what you need. For example, the consultant will ask, what kind of surface will you apply the label to? How long will you need the label to last? Five days or five years? What are the environmental conditions? Is it exceptionally hot, cold, wet or humid where the label will reside? What kind of printer are you using, and what type of symbology will you print on the label? If you can answer these questions, you’ll make the process of selecting the solution even easier and set yourself up for success.
  3. Time Savings: Turning to an expert will certainly save you time and effort, as the consultant will make sure you get the right label the first time. There is no second guessing, no frustration and no need to return that incorrect label you picked out online. Plus, you’ll have the confidence in the consumables you receive and can immediately put them to work.
  4. Customization: Because no business or use case is the same, a “cookie-cutter” solution may not always fit. With a wide range of materials, engineering capabilities and lab-testing resources, a consumables expert can provide a customized solution that is tailored to meet your needs. The consultant may also to be able to recommend and provide the right hardware and software – like printers and scanners – to complement your solution.
  5. Return on Investment: Once you are equipped with the right solution, you’ll get the best possible use out of your consumables. You’ll reduce the need to replace and reorder items, reduce print head degradation, and even extend the life of your printers. This leads to minimal printer downtime and streamlines your day-to-day operations.

To read the full article published on EBN, click here.