Zebra’s 10th Annual Shopper Study
‘Twas the season for holiday shopping. In 2018, that meant a technology-enabled experience that straddled clicks and bricks, so says the 2018 Shopper Study conducted by our partner Zebra Technologies.
Just a day after the Christmas holiday passed, MasterCard SpendingPulse reported that from Nov. 1 through Dec. 24 apparel saw a growth rate of 7.9 percent, compared to 2017, and online sales for department stores grew 10.2 percent. According to Amazon, the online retail giant shipped over one billion items via Prime membership alone.
Overall, the National Retail Federation expected holiday sales to reach up to $720.89 billion, an average annual increase of 3.9 percent over the past five years. And for all those shoppers, the retail experience continues to evolve.
Zebra’s 10th annual shopper study surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping the consumer experience.
Shopping Experience and Technology are Inextricably Linked
What the study found—and what was likely borne out this holiday season—is that shopping and technology are now inextricably linked.
Sixty percent of shoppers said store associates who used mobile devices for customer assistance improved their shopping experience. And “increasingly, consumers expect retailers to offer solutions such as store staff equipped with mobile computers to locate missing inventory, provide options like free home delivery of out-of-stock items, and expedite checkout.”
“Retail is always transforming,” said Thomas Moore, Zebra’s industry lead for the Retail and Hospitality industry. “I think it will continue to do so. We’ve seen a lot of changes in how customers shop and how retailers are trying to address shopper needs.”
With the use of mobile commerce continuing to rise, in store and out, it’s no surprise that the Internet of Things market is expected to more than double from 2015 to 2020.Projected at $36 billion by 2020, it can also potentially help supply chains and logistics save up to $2.6 trillion.
One other certainty of today’s retail consumer? They want it delivered. Fast.
Sixty-six percent of shoppers surveyed in Zebra’s study said they prefer same-day or next-day delivery, and 27 percent of shoppers are no longer willing to pay for shipping at any speed.
Barcoding Develops New Product to Help Retailers Track Their Mobile Devices
“Barcoding has been working hand-in-hand with Zebra to help our customers meet rising consumer expectations,” said Barcoding Vice President of Client Solutions Greg Henry. “The companies we work with have to deliver when it counts, which means our solutions never take a day off. This year at NRF 2019, we showcased our brand new Get Smart Mobile Agent at the Zebra booth, a solution we developed to help our retail customers track and manage their devices. We’re looking forward to developing more relationships with partners that can help us continue to support retailers as technology continues to evolve in this industry.” Read more about the Get Smart Mobile Agent here.