What the Shopper of Tomorrow Will Want
E-commerce is growing globally and is presenting many new opportunities to logistics companies who are now able to reach new and emerging markets where using digital communications technology has become an everyday ritual.
The fact that customers now search for consumer products online is not the only window into their habits, finding out where they are searching from as an indicator of where they live is also a source of valuable insight.
This is especially true for logistics companies, who are mining the data and using it so that they can make better plans to cope in an environment where the lines between buying products in the real and digital world are becoming increasingly blurred.
Increases in mobile shopping are overlapping with consistent growth in spending by shoppers in urban areas, highlighting the necessity for logistics companies to make plans to meet the needs of their customers and finding niche items which may be required within a particular market.
A recent report entitled the “Oxford Economics Global Cities 2030 Report” is making a forecast that by 2030 approximately 60% of the highest earning consumers in the world will live in the 750 top cities. Another interesting forecast is that in the US consumer spending will have grown by 3% by the end of the year while the rest of the world is at 2.8%
Developments in the spending patterns of consumers, regardless of whether they are inspired by technology or location, is set to play a major role in the future plans of companies who are seeking to move into and do well in these niche and diverse markets.
Changes in the economic setting over the next few years, combined with cities attracting and sustaining higher earning consumers, will mean that companies need to re-evaluate their entire operation, from the supply chain to the type of services and products they want to offer around the globe.
It doesn’t matter which platform shoppers prefer, shoppers in every region will tell you that they want to buy products online. This is re-enforced by the recent “UPS Pulse of the Online Shopper Global Study,” which features analysis of shopping habits in five major global markets including the US, Asia, Mexico, Brazil and Europe, and points to the fact that there is both similarities and differences in the way consumers behave.