Wal-mart Uses Barcodes for a Virtual Mirror
Wal-Mart has recently begun testing a unique way to use barcodes with a virtual makeup mirror. This 90-day test will take place at 10 stores throughout the country and hopes to revolutionize the makeup purchasing experience.
By using technology from IBM, Sprint and EZface, shoppers will be able to virtually test makeup by taking a photo of themselves and then scanning the barcode on cosmetics. The correlating cosmetic is applied to the image so that shoppers can see what they would look like wearing the product. There’s even an option to save the image and e-mail it to yourself!
While the virtual makeup mirror is still in its trial period, it will be interesting to see how it turns out for the customers experience and Wal-mart’s ROI.