USPS to Implement New QR Code Strategy

The United States Postal Service (USPS) is about to launch a new service using QR codes. Essentially, the barcodes will link to promotional campaigns for the USPS and if you place their barcode on your mail, you will receive a 3% discount on the cost of sending.

While 3% may not sound like a lot for a letter or two, but imagine how much companies could save on mailing their printed collateral! The QR codes will be provided by the USPS and the promotion will run during July and August. USPS Manager for Marketing Mail stated, “By creating a promotion for placing mobile barcodes on mailpieces, we’re [USPS] providing marketers with a compelling way to reach an internet-savvy customer base.”

While I think a lot of mass-mail such as marketing collateral may make use of the QR code discount, I doubt consumers will. In addition, the content that the QR code contains will play a major role in whether or not it is used. Would you put a USPS barcode on a mailer, what about your personal mail? Let us know what you think about the USPS QR codes by commenting here, or on our facebook or twitter pages.