Shippers are Using Data to Deliver on Time

With the advent of digital technology, and all the speed and immediacy it has brought with it, customers are now highly expectant of the level of service they receive. This is true for every industry—no-one is exempt from the growth in customer expectations. This includes the logistics industry, where those in charge of delivering packages are under immense pressure to get them to their destination efficiently and on time.

This combination of factors means that peak times such as the holiday season need major innovation in order to meet demand. New trends such as same day delivery and omni-channel retail challenge delivery companies to keep up by improving their systems or risk losing customers.

In order that carriers meet these new challenges in customer expectations they are trying out and implementing a number of methods, both new and old.

Industries and systems are becoming intertwined and interdependent, and analysts are increasingly saying that you can’t talk about logistics and not mention the supply chain as well.
Susan Rider, who is the president of Rider and Associates, a logistics and supply chain consulting firm, claims that logistics is now a key topic in boardroom conversations. Executives are beginning to understand that not delivering a high level of service in good time to the customer means that they will simply look to other companies for a better service. The result of this is a reinvigorated debate about how to improve logistics and the supply chain.

Retail companies are now using systems including DOM (distributed order management) so that they have a better insight into where items are in real time. Added to this, carriers can now share web portals with their retail clients so that they can gain information on the logistics process. An example of this is how UPS are providing their Online Tools service to retailers who can then integrate them with their websites, providing tools such as rate, tracking and service selection, validation of address and in transit time info.

Efforts to improve the scanning of objects as they pass in and out of various stations in the supply chain are being made in order to increase visibility. UPS provide mobile apps so that their customers can find any of their locations, or track packages they are concerned with. Features such as UPS MY Choice allows customers to manage delivery times themselves.

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