Self-Serve Beer Taps with RAIN RFID Create a Unique Pub Experience
New restaurants often struggle to attract customers, which is why those that want to stack the odds of success in their favor can benefit from looking for a way to stand out from the crowd. The Tavern Restaurant Group struck gold when it came up with a fun approach to serving beer at its Tampa pub with the help of Impinj and RAIN RFID.
By creating a unique customer experience that involves self-pouring taps, the pub has noted an increase in the amount of usable beer per keg of as much as 20 percent and a 13.7 percent rise in the amount of beer sold compared to a traditional pub situated in the same building.
After proving they are old enough to order alcohol, customers are given access cards that contain Impinj Monza chips and are linked to their tab. They can then walk over to a wall of taps and activate them by waving the card in front of the beer they’d like to drink. After sensing the card, Speedway readers from Impinj allow the customer to pour drinks within the regulated limits and charge them according to how many ounces they dispense.
This approach has been tremendously popular with customers, who can decide just how much they want to drink and won’t have to order a full beer when they only want half, for example. In addition, they don’t have to wait in line or try to get the bartender’s attention when they’re ready for more; they simply go and help themselves.
RAIN RFID allows the Tavern Restaurant Group to customize the experience down to the last detail. For example, they’ve decided to give customers 20 seconds after activating the beer wall with their card to dispense any of the beer types on offer into their glass, and they can switch among the available brews as many times as they’d like.
They’ve also instituted a pour limit that deactivates cards once too much beer has been dispensed until a server can assess their sobriety and turn it back on if deemed appropriate, thereby ensuring the safety of the drinkers and other patrons.
This blog post was based off of an article from Impinj. View the original here.