Scanbuy Goes to Mexico

Scanbuy, a company focused on mobile barcode solutions, recently announced the opening of its Mexico office, in addition to preloading aps on mobile phones through Telcel, Mexico’s largest mobile operator. Scanbuy’s ScanLife platform will allow brands in Mexico to take advantage of features such as code management, analytics—from number of scans to representative demographics and a variety of different code actions to launch mobile campaigns and other customizable solutions

“We’re looking forward to growing Scanbuy’s presence in Mexico as part of our focus on international expansion for 2011,” said Mike Wehrs, CEO and president of Scanbuy. ” Telcel has already installed the ScanLife application, branded as Codigo Ideas for the Mexican market, in approximately six million devices. In addition, marketers in Mexico have already launched campaigns leveraging ScanLife’s 2D barcodes.

I’m excited to hear that 2D barcodes are gaining popularity in Mexico, and hope to see this trend spread to other countries. Let us know what you think about 2D barcodes in Mexico by commenting here, or on our Facebook or Twitter pages.