RFID at the Museum
Although the economy may be down, it seems as though more and more companies are finding the value in RFID technology. Investing in RFID systems now is a smart move for the future so that when things begin to pick up, companies who have invested in RFID will excel within their industry.
Some museums in the industry are starting to take advantage of RFID technology to enhance viewer experience and their own inventory tracking. For example, the Museum of Siena University has begun to use RFID to allow customers to email themselves information about the exhibits they viewed before ever leaving the museum.
At the Cleveland Museum of Art, they will be using RFID to get a better understanding of patron interests and preferences. RFID tags will collect detailed information about how patrons use the museum, what exhibits are most interesting. Basically, they will be gathering statistics on patron’s viewing habits in order to provide the best content.
The Danish Museum of Natural History has even launched an RFID-based exhibit on birds to better educate and entertain its visitors.
Aside from enhancing customer experience, the Museum of Modern Art (MOMA) in New York will be using RFID to track their works of art.
Implementing RFID technology will definitely set these museums above the rest and it will be interesting to see the adoption rate for RFID at other museums.