QR Codes Appear on NYC Sanitation Trucks to Promote Recycling
In a recent initiative to promote recycling in New York City, NYC Media and how-to video network, Howcast, have created a variety of different instructional videos on recycling. In order to get the word out about the videos, QR codes have been created and placed on the sides of over 2,200 New York City Department of Sanitation trucks. NYC residents with smartphones can use QR code reader apps in order to decode them, which will bring up the instructional videos.
While encouraging recycling throughout the City is a great thing, it is arguable that the placement of QR codes on garbage trucks is not realistic. On Mashable.com, writer Lauren Indvik stated, “I have to question the City’s decision to place the codes on garbage trucks. Thematically it may be a natural match, but it’s just not reasonable to expect people to run up to the trucks with their noses covered, phones in hand — or, even less practicably, to try to scan the codes while driving or zipping by in a cab.” In contrast, Erin Monda, a TMCnet contributor wrote, “In my opinion, it’s a pretty cool advancement. And a necessary one. What better place for a recycling reminder than on a garbage truck?”
Personally, I think it would have been nice to use both billboards and the garbage trucks, which would serve as a constant reminder of why recycling is necessary. However, because of the various budget cuts that have been made, placing the QR codes on the trucks themselves was a low-cost way to get their message across. While the City’s initiative is definitely a step in the right direction, I’m wondering if it will be enough to prompt residents to consistently recycle.
Watch a sample of a recycling video below, and let us know if you think the QR codes will make a difference by commenting here, or on our Facebook page.