QR Code Toppings

When you order a pizza, you wouldn’t expect it to be topped with QR codes, but that’s exactly what happened when one German ad agency teamed up with a pizza place as part of a recruitment effort.

Scholz & Friends, one of the largest advertising agencies in Europe, wanted to recruit top talent for their digital creative team. They devised a campaign, Pizza Digitale, in order to do so.

Over the course of four weeks, every pizza order that was to be delivered to another major agency would be delivered with a special topping—a QR code. The QR code, made of pizza sauce, linked directly to information about job offers.

The campaign was a huge success, resulting in 12 interviews and two new team members.

Although in German, the video below illustrates how the QR codes were placed on the pizzas.