QR Code Scanning Up 525% since Q3 2010

The numbers are out, and it looks like QR codes have never been better!

recently released their Mobile Barcode Trend Report for Q3 2011. In Q3 2010, ScanLife reported 65,591 scans, but Q3 2011 had 427,994 scans, meaning a 525% increase and a true indicator of the code’s success.
Additional highlights include:

  • The number of countries scanning in a single day increased by 66% in a year. Users are now scanning from 128 different countries daily, a testament to the expanding global footprint of this technology.
  • The aggregated growth is also translating into a significant rise in the individual scans per code. As an example, the single largest marketing campaign this past quarter saw over 400,000 scans, compared to 65,000 a year ago.
  • The number of codes published by marketers and media providers continues to drive overall scan growth, and our system alone generated over 44,000 new 2D codes.
  • The average scans per code has also increased 39% showing that all publishers are benefiting from consumer adoption.

Keep in mind, these results are from the ScanLife platform. There are many more QR code scanning platforms out there, so chances are, QR codes are even bigger than we imagine. Get your copy of the report and share your thoughts on increased QR code usage by commenting below, or on our Facebook or twitter pages.