QR Code Marketing

Learn QR code best practices so you don’t become a #qrcodefail

I recently came across a post entitled, “How Not to Display a QR Code” and I couldn’t have agreed more:

As you can see, the QR code was placed on a busy store front window, with no call to action. Once scanned, the barcode simply took the user to the non-mobile friendly website of the store. Why even bother creating a QR code if you are going to a) not have it tied to a strategic marketing campaign, b) not have a call to action and c) give it poor visibility.

If you’re thinking about using QR codes, you need to think about the proper marketing strategy and act on it! Check out the top QR code fails of 2011 and learn best practices.

See more QR code fails? Twitpic @BarcodingBlog and use hashtag #qrcodefail.