QR Code Cupcakes
Duncan Hines uses QR Codes to create a whole new kind of advertising campaign
QR codes have been printed on just about anything these days–they’ve even been constructed out of candy such as chocolates and m&ms, and now, they’ve even been made out of cupcakes.
Duncan Hines recently launched their “Bake On” campaign, featuring a different take on their tradition advertising campaigns. Rather than showing their usual mom baking in the kitchen, Duncan Hines took a different approach–featuring decadent recipes and no children.
Mark L. Schiller, president of the Duncan Hines grocery division, said that rather than having a “target demographic” of moms, they wanted a campaign that would attract anyone who like to bake. The commercial, below, focuses on unique recipes rather than showing people that would fit into a demographic.
The QR code featured at the end of this whimsical commercial was indeed constructed entirely out of cupcakes. View the video below to see the construction in action:
Once scanned, the QR code directs bakers to a mobile site for the Bake On campaign, featuring tons of delicious new recipes. Is that a delicious QR code, or what?