Protecting Your Goods from the Growing Problem of Counterfeiting

The problem of counterfeiting has been around for a long time, and it shows no signs of slowing down. With the value of counterfeit goods hitting $1.5 trillion a year globally and rising at a rate of 3 percent per year, it’s a highly profitable endeavor for fraudsters. It’s not just high-end goods that are being counterfeited; even cheaper products are being counterfeited these days. Here’s a look at how to protect your goods from these unsavory practices.

Experts recommend using a multi-layered approach that considers all the angles and combines overt technologies with covert ones. An overt technology is something the average person who wants to avoid fraudulent goods could look out for but is still difficult to replicate. This could include anything from a watermark to a tamper-proof label to a special hologram. Meanwhile, covert technologies are measures that can only be seen using special tools or with the right training. These approaches might include RFID tags, barcodes, or special invisible ink that only appears under certain types of light.

Technologies Can Give You a Fighting Chance

Two-dimensional barcodes are far better than their one-dimensional counterparts because they’re very difficult to replicate, and they can provide more information. Of course, it’s important to keep in mind that they are not impossible to compromise, and once one has been duplicated, it can be hard to discern the authentic product from the fake one.

Invisible barcodes are a great choice because they are nearly imperceptible to the human eye and are normally printed all over the product’s packaging. They can be scanned with a run-of-the-mill QR scanner and can encode just as much information as a two-dimensional code on a significantly smaller space.

RFID tags are another good option, but their cost makes them better suited to goods with a high value. They are difficult to detect and counterfeit, and they are considered an emerging tool in the fight against counterfeiting thanks to recent advances in nanochip technology.

This blog post was based off of an article from DC Velocity. View the original here.





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