Pepsi Goes 2D: QR Codes Now on Cans in UK

Pepsi Uses 2D/QR CodesIf you’re a regular reader of, you can probably tell that I am very anxious for 2D barcodes to come to the US! I recently read that they are popping up all over the UK, so it should only be a matter of time before the US goes 2D.

The latest product to make an impact with their QR code marketing campaign in the UK is Pepsi Max. A few weeks ago, cans, bottles, and boxes of Pepsi Max began appearing with QR codes. When consumers scan their Pepsi’s with their mobile phones, they are taken to Pepsi’s WAP site. The site contains humorous videos, news feeds, links, and other fun content that will engage consumers that are new to the world of mobile browsing through QR codes.

If someone is confused about these strange barcodes appearing on their sodas, Pepsi even provides a site about 2D barcodes and how to scan them with your phone. You can check it out here.

In the mean time, Pepsi Max in the US will still remain QR code-less, but hopefully that will soon change!