Logistics in High Gear as Holidays Near
With Black Friday and Cyber Monday just around the corner, retailers are preparing for what could be the most profitable holiday season in awhile.
To help with sales, retailers started early this year, around Halloween, and have amped up their logistics to help with all of the free shipping promotions.
“Retailers have been preparing for holiday for months, smartly investing in what’s important to online shoppers: value, free shipping, a user-friendly site, and flexible returns, among other features,” said Shop.org Executive Director Vicki Cantrell.
In addition to brick-and-mortar stores and e-commerce, retailers have also been focusing on m-commerce, realizing that smartphones and tablets have become game-changers when it comes to sales. It is estimated that approximately 17% of retailers will use QR codes or other barcode scanning promotions this holiday season to help increase sales.
If you do venture to stores this Friday, be sure to check your smartphone for retailers’ apps—there could be a QR code or other promotion awaiting you. Happy shopping!