Great Barcode Labels Are Crucial For Retailers

Finding the right combination of quality, longevity, and price in a barcode label presents a few challenges. Striking the right balance involves some ingenuity, honesty about your inventory and circumstances, and deep knowledge of your inventory’s journey from your storage facilities to your customer.

A great barcode label can withstand the elements including extreme heat and cold fluctuations and won’t rub off or fall off due to age or abuse. Not every situation calls for a tough-as-nails barcode label, so understanding your individual business needs in this area will be helpful as you choose the ideal combination of features.

Things To Consider When Choosing A Barcode Label

Ink: Many different types of ink are available to print a barcode label. Less expensive ink is appropriate for indoor applications only. For outdoor use, choose a light-resistant and ultra-violet ink that can withstand even long periods of direct sunlight without fading.

Glue/Adhesive: Removable adhesive is great for delicate items that are stored and displayed indoors. A permanent, or highly aggressive adhesive will stand the test of time. For particularly rough use, choose an adhesive that increases in strength over the first 72 hours of use.

Top Coat: The covering placed over the printed barcode can add an important layer of protection. This laminate layer is clear plastic and is available in many strengths and thicknesses. It is specially designed not to interfere with the effectiveness of the barcode reading devices.

Face Stock: There are many options for face stock, including magnets, paper, synthetic film, polyester, foil, and metal. The material the barcode is printed on is important, so choose the best possible material for the individual circumstances.

Company Logo: Your assets are easily recognizable in any circumstance if your company logo appears prominently on the bar code. Each piece of your inventory, no matter the size, becomes a brand ambassador for your company when you choose this feature. Explore the possibility of adding QR codes to your barcode labels, as well. These tiny images open up a world of useful information to your customers and are becoming widely recognized as an important resource.

Shine and Gloss: Depending on your scanner technology, one type of label may work better than another. Laser scanners do well with reflective labels but image scanners are difficult to operate with the glare from a high-gloss label.

Special Options To Consider

Tamper Indication: With this feature, when the labels are removed they leave behind a message readable under ultraviolet light. This increases the overall cost of the label but can be useful for situations where customers or employees remove or switch labels.

Holograms: Used for prevention of forgery, document security, and authentication, this particular feature is expensive. It may seem like a fun option, but consider the cost and benefits carefully.

Your Barcode Labels Are More Than Stickers
Barcode labels that are durable, readable, and 100% accurate make your business run smoothly. Problems with barcode labels cause untold amounts of stress and are a surefire way to lose inventory and profit.

Verify that your error-correction encoding is correct and look into using both an automated and manual checking procedure to maintain accuracy with your printed labels. A good system prevents duplicates and keeps your assets correctly identified.

Understanding the conditions under which your barcode labels need to perform is the most important aspect of choosing a custom label with appropriate features that will stand the test of time and make tracking your assets a simple and foolproof process.

Find the right barcode label for you.

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