Barcoding’s Dave Reba Named the 2018 Food Logistics Champion: Rock Star of the Supply Chain

Barcoding, Inc.’s Labeling & Printing Director Dave Reba has been honored with the 2018 Food Logistics Champion: Rock Star of the Supply Chain award. The publication bestows this coveted recognition on people and businesses within the food and beverage industry that have gone the extra mile to bring new levels of productivity, innovation, safety and efficiency to the food supply chain.

Reba emphasized the crucial role that consumer-facing labels play in building trust in food and drink brands. He believes that designing labels that clearly list a product’s nutritional facts, ingredients, and expiration dates gives consumers confidence in their purchase, thereby fostering brand loyalty and customer satisfaction.

Reba has more than 25 years of experience working in logistics consulting, and it’s this intricate knowledge that has enabled him to excel in his role at Barcoding, Inc. He and his team masterfully tackle the labeling challenges presented by their customers, whether they involve complying with regulations, using technology to gain an advantage over the competition, or managing expenses. Many food and beverage distributors, retailers and manufacturers have been able to offer customers improved products thanks to Reba’s scalable labeling designs.

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