Bluefly Uses QR Codes for TV Commercials
Bluefly, an online store that carries designer brands at a discount, has recently launched a QR code campaign using Scanbuy for their Closet Confessions advertising campaign.
Their campaign launched with the Bravo station, with 45 second spots that feature celebrities giving tours of their closets. The ScanLife QR codes appear on ads and once scanned, viewers gain instant access to more content, or a $30 off coupon. I’d say that’s a pretty big incentive to scan a QR code, wouldn’t you?
More and more companies are using QR codes for their print advertising, Bluefly is the first US retailer that has used them on television. While Bluefly may be the first, they certainly won’t be the last. QR codes have already impacted print advertising so much, even in the US, it will be interesting to see how many more companies adopt them for television campaigns.