Geek Speak Blog | Barcoding

Barcoding Wins AAFB Silver ADDY & Krystal Cotriss Wins Crystal Prism

Written by Krystal Cotriss | Mar 10, 2023

We’re proud to announce that Barcoding has won an ADDY award during the 49th Annual American Advertising Awards Show, presented by AAFB (the American Advertising Federation of Baltimore).

Recognized for our IntelliTrack Website, a collaboration between team Barcoding and award-winning Weidert Group, our collective win is truly a symbol of a great design foundation as well as excellent UX. The silver ADDY will inspire our team to keep pushing out innovative designs that will ultimately encourage actionable supply chain best practices.

“Barcoding’s been an exemplary client, from our marketing partners to their subject matter experts. Jody and her team collaborate closely with our inbound team, and everyone at Barcoding is generous with industry knowledge, experience, and insights that make the work even better. It's an honor to share this recognition with them.”
—Greg Linnemanstons, President, Weidert

In addition to the ADDY award, Barcoding’s Creative Manager Krystal Cotriss was selected as the 2023 Crystal Prism award recipient. The AAF District Two Crystal Prism Award was established to spotlight an individual who has made outstanding contributions to their advertising community through their local ad federation. This award acknowledges the recipient’s commitment, contributions, and selfless giving to further the industry’s standards and to enhance the image of advertising.

Krystal has been an integral part of the Baltimore creative, design, and advertising community since she joined the AAFB community in 2016. If you are a true #SupplyChainGeek, then you have seen elements of her work in the OG Barcoding website, IntelliTrack website, and several beloved social media posts and educational content.

“I am so honored to receive the Crystal Prism award. Six years ago, I attended my first AAF Baltimore event, the 2016 ADDY’s where I was awarded a student scholarship while I attended Stevenson University. After that, I won a student ADDY in 2017 & 2018. Four years ago, I started volunteering for the ADDY committee and it’s been such a great experience ever since. In 2020, I joined the board and I have served as the secretary and have many roles on multiple committees—creative & marketing committee, ADDY committee, and the scholarship committee. I am honored to announce that a new role for me this year will be serving as AAF Baltimore’s Vice President!”
—Krystal Cotriss, Creative Manager

The American Advertising Awards competition is the industry’s largest and most representative competition—attracting more than 35,000 entries every year in local competitions. Check out the other winners and contributors here.

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