Barcoding, Inc.’s Tom O’Boyle Featured in USA Today

Our very own Tom O’Boyle was featured in USA Today as a part of their piece The Essential Guide to Loyalty & Rewards.

Within this piece, the section entitled, “What Exactly Is RFID?” features an interview with O’Boyle, recapped below:

Q: If you’re planning to implement an RFID program into your organization, what do you need to know?
A: In order to successfully implement RFID, an organization needs to analyze its existing processes to see where RFID can eliminate or reduce user-triggered activities or line-of-sight scanning requirements. If your operations dictate use of a barcode scanner to identify an item, then there are significant time and labor costs involved. Applying RFID technology to those processes that require both user intervention AND line of sight scanning/reading can provide considerable savings to the organization. These types of applications are the best opportunities for a RFID solution!

Q: What should you look for in an RFID provider?
A:In order to effectively gain the benefits of RFID technology, your provider must understand your unique environment and processes. Look for a provider with expertise in all aspects of an RFID system, including RFID software, reader hardware, handheld readers, and tags—all of which must work together harmoniously in order to for the system to be beneficial. A good provider also will have excellent continuing care services to respond to all hardware and software issues, tying in the manufacturer and repair teams as required.

Q: What is the time and monetary investment like?
A:RFID systems vary widely in complexity, and that translates to variances in money and time. Since system approval is based upon expected ROI from operational efficiencies or inventory carrying costs, time is critical. Measuring ROI in months, the quicker an organization starts using the technology, the faster gains are realized. To design and go live, RFID projects typically take about 3 to 12 months. Longer time is needed to coordinate resources and train staff at large, multi-facility spaces versus small retail floors.