Barcodes in m-commerce
Barcodes are taking m-commerce by storm, giving customers the power to control their shopping experience. Barcodes allow consumers to scan, research, compare prices and make purchases all from their mobile device.
Some barcodes allow consumers to scan them to make purchases while on the go, and others simply add to the shopping experience, providing reviews, price comparisons, loyalty points and even coupons.
Paper-based coupons are often lost and never used, but barcodes and mobile phones change this, providing consumers with a sense of empowerment.
As retail continues to undergo the metamorphosis into m-commerce, we have the barcode to thank.