Speakers & Barcoding Delegates at BVS

Shane Snyder directs the company’s day-to-day business operations and leads expansions into traditional markets. In 2019, he led the launch of Barcoding-Canada, as the company expanded to open three new offices in Montreal, Toronto, and Vancouver to better serve and support clients across North America.

With more than 25 years of success in sales management, workforce management, consulting, and decision support sectors, Snyder joined Barcoding as Vice President of Sales in 2010. In this position, Snyder led Barcoding’s national sales force, reconstituted the inside sales organization, and opened an office in Chicago. He was promoted to president in 2013.

Prior to joining Barcoding, Snyder founded and led his own business, Work Confident, to offer employee life cycle management solutions to emerging small companies and established mid-sized companies throughout the mid-Atlantic. Previously, he served as Executive Vice President of Sales for Catalyst IT Services, where he built a new sales team and increased revenue run rate by 70%. Snyder began his career in 1986 as a sales rep at Kronos Inc. He became the firm’s National Director of Sales in 2001 and helped Kronos achieve a four-year revenue growth of 450% and a 120% increase in sales, among many other achievements.

Michael Tassinari is a key member of the Barcoding leadership team, he focuses on growing relationships with customers and key partners and drives growth strategies across North America. As CRO (Chief Revenue Officer), Tassinari measures and analyzes revenue growth as Barcoding continues to expand its solution portfolio into areas like enterprise software, mobile worker experience, supply chain visibility, and automation (e.g., AMRs and AGVs).

He was most recently the Senior Director of Data Center sales for Dell Technologies. Michael has experience leading sales teams across the both the federal and the enterprise/commercial markets, and he partnered closely with Dell’s federal customers to enable and accelerate their digital, their IT, and their workforce transformation efforts.

Prior to this role, Michael was the Area sales manager for Dell EMC for the mid-Atlantic region focusing on Dell EMC’s largest Enterprise customers. His teams focused on helping customers modernize IT infrastructures including servers, storage, and data protection solutions.

Michael is a member of the Folds of Honor Foundation Board of Directors, the Richard J Fox Foundation Board of Directors, and the Maryland Golf and Country Club Board of Governors. He is a graduate of Saint Leo University with a B.S. in Business. Michael and his wife Joan reside in Bel Air, MD. Michael and Joan have 3 children and in their off time they enjoy spending time with the family, playing golf, cooking, and being with friends.

Keri Corbin is leading the Client Solutions group, whose primary focus is designing and delivering solutions that increase customer efficiency and accuracy, and creating lasting connections for Barcoding’s customer’s clients, employees, and trading partners.

With over 20 years of Program, Service and Portfolio management experience in Information Systems Management, Keri specializes in building out consolidated process and delivery efficiencies, along with large program and portfolio management across logistics, healthcare, banking, insurance, and financial services industries. Using her breadth of knowledge, Keri has been successful in working across Sales, Marketing, Operations, Finance, and IT groups to build, develop and deliver products, services, and programs. Her systematic and collaborative yet decisive style allows Keri to make systematic and practical decisions identifying what the business needs and building a strategy accordingly.

Keri’s passion at work is mentorship and development of people. She credits her career to strong mentors and leaders along the way and continues to assist with up-and-coming career-driven people to pay that forward. Coming from an operations background into IT, Keri leads with a business-first approach and translates that into IT requirements for the best possible delivery to our customers.

Prior to coming to Barcoding, Keri has held numerous leadership roles in the Program and Service management space, including DHL Supply Chain, Cardinal Health, and Nationwide Insurance.

Dan is responsible for managing the “Quote to Cash” process. This includes implementing company-wide processes and systems that help both internal and external customers cut costs, generate cash, and improve the customer experience. A 10+ year employee, Perlak has spent time working in multiple facets of the company including sales, operations, and logistics.

Martin Jack is an executive technology leader whose primary focus is on mobile and wireless solutions for commercial and government industries. He has more than 20 years of experience in software engineering for mobile and wireless systems, project management and technical consulting.

As Barcoding’s CTO, Jack leads the Professional Services Team, which comprises the Software Services, Professional Services and Wireless Services Groups, as well as the RFID Technology Team. Prior to his role as CTO, Jack was director of Barcoding’s Software Services Group, where he was responsible for building a strong team that delivered industry-leading software products for the AIDC industry.

Formerly, Jack was president and chief software engineer at Point of Activity, Inc., where he focused on mobile and wireless software services for government and commercial enterprises. Before Point of Activity, Inc., he founded JackCreations, LLC, where he developed custom software for Commercial companies in the AIDC industry.

After spending three years as Barcoding’s director of marketing and business development, Ken became the Vice President of Business Development in 2012. In this role, Currie leads the development of business and strategic partnerships that help Barcoding deliver best-in-breed mobile solutions.

With nearly two decades of experience, Currie has held numerous business development, sales and account management positions for leading technology companies, including UPS Logistics Technologies MCI Worldcom (now Verizon). Currie currently serves as a member on the board of advisors for eQuip!, a provider of enterprise asset management solutions.

Dan strives to be a Trusted Advisor, not just for his clients, but his coworkers and peers. He’s never shy to jump on a new challenge and learn what’s needed to complete the task. He’s also a bit of a scientist, in that he always wants to know why and how things work and doesn’t mind testing new solutions for the hands-on experience. Dan is Resourceful, Respectful, and typically approaches things with a white-glove service mentality “YES is the answer – now what’s the question”.

Since 2010, Jody has led Barcoding’s industry-leading and award-winning brand as the company has more than tripled in size. As VP of Marketing and Strategic Partnerships, she drives Barcoding’s strategic initiatives to build trust and create positive impact within Barcoding’s employee, partner, customer, and social communities. Creative and professional, Jody is a frequent speaker at industry events and facilitator of user experience workshops. Outside of Barcoding, Jody is a writer whose poetry has won several industry and local awards.

In 2019, Jody was recognized as one of The Daily Record’s Top 100 Leading Women, an award granted to women 40 years of age or younger for the tremendous contributions they have made in their careers.

Currently, Jody serves on the Board of Directors of the Kendall Burrows Foundation. In her role, she helps to support the Harriett Lane Compassionate Care program at the Johns Hopkins Children’s Center as well as advocating for the American Red Cross and research into Evan’s Syndrome. She has also volunteered on the boards of The Fuel Fund Maryland, The Ulman Cancer Fund for Young Adults, and AgGateway Corporation.

Prior to Barcoding, Jody served as Executive Editor for Marketplace Books where she managed the print and digital publishing program. Jody began her career as a proposal writer for SC&H.