Barcoding Visionaries

Shane Snyder directs the company’s day-to-day business operations and leads expansions into traditional markets. In 2019, he led the launch of Barcoding-Canada, as the company expanded to open three new offices in Montreal, Toronto, and Vancouver to better serve and support clients across North America.

With more than 25 years of success in sales management, workforce management, consulting, and decision support sectors, Snyder joined Barcoding as Vice President of Sales in 2010. In this position, Snyder led Barcoding’s national sales force, reconstituted the inside sales organization, and opened an office in Chicago. He was promoted to president in 2013.

Prior to joining Barcoding, Snyder founded and led his own business, Work Confident, to offer employee life cycle management solutions to emerging small companies and established mid-sized companies throughout the mid-Atlantic. Previously, he served as Executive Vice President of Sales for Catalyst IT Services, where he built a new sales team and increased revenue run rate by 70%. Snyder began his career in 1986 as a sales rep at Kronos Inc. He became the firm’s National Director of Sales in 2001 and helped Kronos achieve a four-year revenue growth of 450% and a 120% increase in sales, among many other achievements.

Keri Corbin is leading the Client Solutions group, whose primary focus is designing and delivering solutions that increase customer efficiency and accuracy, and creating lasting connections for Barcoding’s customer’s clients, employees, and trading partners.

With over 20 years of Program, Service and Portfolio management experience in Information Systems Management, Keri specializes in building out consolidated process and delivery efficiencies, along with large program and portfolio management across logistics, healthcare, banking, insurance, and financial services industries. Using her breadth of knowledge, Keri has been successful in working across Sales, Marketing, Operations, Finance, and IT groups to build, develop and deliver products, services, and programs. Her systematic and collaborative yet decisive style allows Keri to make systematic and practical decisions identifying what the business needs and building a strategy accordingly.

Keri’s passion at work is mentorship and development of people. She credits her career to strong mentors and leaders along the way and continues to assist with up-and-coming career-driven people to pay that forward. Coming from an operations background into IT, Keri leads with a business-first approach and translates that into IT requirements for the best possible delivery to our customers.

Prior to coming to Barcoding, Keri has held numerous leadership roles in the Program and Service management space, including DHL Supply Chain, Cardinal Health, and Nationwide Insurance.

Michael Tassinari is a key member of the Barcoding leadership team, he focuses on growing relationships with customers and key partners and drives growth strategies across North America. As CRO (Chief Revenue Officer), Tassinari measures and analyzes revenue growth as Barcoding continues to expand its solution portfolio into areas like enterprise software, mobile worker experience, supply chain visibility, and automation (e.g., AMRs and AGVs).

He was most recently the Senior Director of Data Center sales for Dell Technologies. Michael has experience leading sales teams across the both the federal and the enterprise/commercial markets, and he partnered closely with Dell’s federal customers to enable and accelerate their digital, their IT, and their workforce transformation efforts.

Prior to this role, Michael was the Area sales manager for Dell EMC for the mid-Atlantic region focusing on Dell EMC’s largest Enterprise customers. His teams focused on helping customers modernize IT infrastructures including servers, storage, and data protection solutions.

Michael is a member of the Folds of Honor Foundation Board of Directors, the Richard J Fox Foundation Board of Directors, and the Maryland Golf and Country Club Board of Governors. He is a graduate of Saint Leo University with a B.S. in Business. Michael and his wife Joan reside in Bel Air, MD. Michael and Joan have 3 children and in their off time they enjoy spending time with the family, playing golf, cooking, and being with friends.