Fitting Room Assistant Network (FRAN)

Barcoding Inc’s Fitting Room Assistant Network enables your salespeople to remotely interact with customers while in the changing room, making upsell suggestions, or reponding to customers requests. Salespeople carrying PDA’s assign a dressing room to individual shoppers, and scan the SKU’s of items being tried, this registers them with the shopper.

Once inside the dressing room, the shopper can access a touch screen kiosk; complete with pictures of the clothes they are trying on, the kiosk allows them to maintain a dialog with the salesperson. If they needs a different size, color, or accessory, they simply make a request via the touch screen. The salesperson is alerted on the PDA allowing them to instantly respond.

Features

FRAN consists of four modules:

The Customer Kiosk: From within the dressing room, your customers are able to use this module to request additional sizes, colors, or matching items to try on. All information made available to your customers is personalized based on the items they are trying on.

The Dressing Room Manager: Using a wireless PDA, this module is for store associates. Each time a new request is sent from the dressing room, the PDA will alert the store associate.

The Control Center: Controls the flow of data between your corporate office and stores. Automated processes are in place so that all data transfer can take place in the middle of the night, or manually, if necessary. Also includes automated processes to monitor your dressing rooms and ensure that all kiosks are operational.

The Reporting Center: Provides valuable information to both your stores and corporate office. All activity from the dressing rooms is collected and recorded to provide unique insights into both store and merchandise productivity. Examples of how this module will help provide valuable insights include:

• Knowing where your true demand is for specific items.
• Measuring lost sales by tracking all requests that could not be completed.
• Identifying which items convert into sales most frequently when tried on.
• Tracking which items are tried on often, but rarely convert into a sale (possible fit issue).
• Reducing markdown dollars by knowing more about demand, lost opportunity, and potential fit or quality issues.
  
• Measuring store performance by tracking store conversion rate and average response time to customer requests.

Benefits

Customer Results:

• Customers get items that fit-less likelihood of a returned item.
  
• Salespersons get an opportunity to upsell or suggest matching accessories without being intrusive.
  
• Customer has a memorable, positive shopping experience which increases loyalty.
  

Reporting: The activity in dressing rooms can also provide new insights on store and merchandise performance. You can now track your dressing room conversion rates:

• How many garments tried on resulted in sales?
• How many garments were brought into the dressing room as aresult of customer requests from inside the dressing room?
• How many requests could not be fulfilled because the item was out of stock?
• How many garments are being tried on, but not sold? Why? Is it price, fit, fabric?

Salesperson Responsiveness: This technology can also track the length of time between a shopper’s request, and the time an item is checked into the dressing room. Unresponsive salespersons can mean a major problem for a company, and this data can be useful in developing training applications for underperforming sales personnel as well as recognizing top performers.

• Early identification of poor performers means increased store performance.
  
• Recognition of top responders and upsellers.
  
• Salespersons can service multiple people at the same time, without sacrificing quality.
  

Theft Deterrent: With the registration of each item being taken into the dressing rooms, customers are held accountable for the merchandise, which ultimately lowers the theft rate.

• Salespersons know what is in each dressing room at all times.
• Shrinkage is reduced since shoplifters are aware that your associates are tracking merchandise in your dressing rooms.
  
• Become informed about customers who routinely visit dressing rooms, but rarely purchase anything.
  

Forestall Markdowns: Dressing rooms are a valuable source of primary data, as garments are scanned in, tried on, and later purchased or returned to stock. Armed with early warning signals, of poor fitting or poor quality items, you can bring in your supplier or designer to help fix the problem.

• Quickly recognize poor-fitting or poor quality apparel, and those with low conversion rates.
  
• Know weeks in advance of a clearance markdown if there is a problem with goods, and have time to resolve it.

In Store Marketing: The touch-screen kiosks are an ideal platform to deliver marketing communication, unobtrusive, in the privacy of dressing room, employing streaming video and audio. If a shopper was considering buying a Ralph Lauren outfit, they could hear a promotional ad from the designer as why he designed the collection and its intended use.

• Your company and your designers get an opportunity to deliver • messages via kiosk ads and videos.
  
• Your company can inform your customers of upcoming • promotions and sales.
  
• Your customers can find price, availability, item description, • location, and apparel images on kiosk.

For additional information, contact Barcoding Inc.

For Further Information

Contact us for a complimentary evaluation of your needs.