The Prodigy Max is YOUR printer. Other printer manufacturers offer a limited range of standard configurations with capabilities and options you may never need. Datamax makes each Prodigy MAX printer to order. Choose the features you need and Datamax will custom-configure and ship your printer within a matter of days. Moreover your Prodigy MAX printer can grow with you. If your application changes and-or develops you can modify your printer. Many of the printer's options can be installed in the field. Every Prodigy MAX printer features a high powered 32-bit microprocessor to give you more labels in less time -- up to 10 inches per second. Additionally the printer has a rugged steel cabinet that shields the printer and media ensuring continuous quality operation even in the most demanding environments.