Barcoding Inc. Appoints Joe Santini to Director of Professional Services

Baltimore, Md. – August 17, 2010 – Barcoding Inc., a leader in enterprise-wide mobility solutions, today announced the hiring of Joe Santini as director of professional services. In this role, he will lead the development of Barcoding’s new professional services division. Santini is responsible for creating strategies to deliver detailed service solutions to the company’s new and existing client base.

“Barcoding is a leading, innovative systems integrator and I am pleased to have the opportunity to leverage my skills to the benefit of the company’s client base.”

Santini brings over 20 years of successful sales and project management experience to Barcoding. He joins the company with an impressive background in channel marketing, software management, client engagement, team leadership and process improvement initiatives. Before joining Barcoding, Santini worked as an independent sales consultant, advising small to midsized companies on correcting sales tactics and improving sales performance.

Previously, Santini served as the director of global sales portal for Siemens Communications Inc., where he was responsible for the design, development and introduction of the BeFirst global sales and marketing portal. Under his direction, the portal served 60 countries and supported 13 languages. Santini holds a bachelor of arts in political science from Wilkes University, Wilkes-Barre, Pa.

“As the director of professional services at Barcoding, I will have the chance to utilize my extensive experience in technology channel sales and consulting to further enhance the company’s already stellar reputation,” said Santini. “Barcoding is a leading, innovative systems integrator and I am pleased to have the opportunity to leverage my skills to the benefit of the company’s client base.”

Jay Steinmetz, President and CEO, Barcoding Inc., said, “Barcoding is always looking for the best and brightest professionals to join our growing team. Joe Santini’s industry knowledge is crucial to building our new professional services division. We knew that the person selected for this job needed to be exceptionally skilled, and we were pleased to find that Joe’s experience exceeded our expectations.”

About Barcoding

Barcoding Inc. is a national systems integrator, specializing in the development, deployment, and management of supply chain and mobility systems based on automated data capture (AIDC) and wireless technology. More than 2,500 organizations depend on Barcoding Inc. as their trusted advisor for barcoding and radio frequency identification (RFID) applications automating operations in: field service, food and beverage, healthcare, manufacturing and distribution, retail, transportation and logistics, and wholesale inventory. For more information, visit www.barcoding.com.

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