There’s a QR Code on Your Roof!
QR codes are starting to appear on rooftops!
Blue Marble Brand, a marketing service offered by Phillips & Company, has taken QR codes to new heights—literally.
Their primary focus is installing QR codes on the rooftops of buildings in order to be integrated into Google Earth and Google Maps. Blue Marble refers to this as a “space-accessible profile,” pointing out that Google Earth has been downloaded 1 billion times. Mobile users will be able to access digital content while viewing a specific geographical location.
For marketers, it seems as if having a QR code on your location’s roof is more of gimmick rather than something strategic—it takes at least a year for the code to even show up on Google Earth, and is very costly. However, maybe in a few more years it will catch on.