Target Uses QR Codes in Holiday Toy Catalog

Target recently released their Holiday Toy Sale Catalog, but this year’s was slightly different than previous years—it contained QR codes! By simply using a barcode scanning app such as ScanLife, consumers will be able to receive additional content, such as videos featuring additional product information. In the coupon section of the catalog, there are more QR codes that link to a movile shopping site specifically for the Holiday Toy Sale catalog so consumers can buy items and receive discounts directly from their phones.

Since apps are so easy to use, I wouldn’t be surprised if children themselves started scanning the catalog’s QR codes! Either way, I’m sure the QR codes in the Target catalog will be enjoyed by adults and children alike. Do you think adding QR codes to a catalog is a good idea? Or do you think consumers will be too overwhelmed with information?

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