Parts Identification Helps Brands Boost Their Reputation

High-tech manufacturing must contend with a tremendous variety of products. In addition to tackling their current production needs, manufacturers also have to worry about keeping backward compatibility for repair purposes. This can be a monumental task when you consider how often and how quickly product specifications change.

Take the example of TVs. Trends come and go at a rapid pace in this industry, whether it is plasma, LCD, LED, smart TVs, or curved screens. Production has to stay on top of these changes and be adjusted accordingly, and it is a never-ending process. As soon as production accounts for the latest innovation and gets into a good rhythm again, the “next big thing” comes along and the process has to start all over!

Reputation is Everything
Brand image and customer service are vital in the world of high-tech manufacturing. Customers often research these purchases carefully, and bad reviews can send them running for the competition. No one wants to invest in a product that may be impossible to repair if it fails. That is why each component needs to be easily identifiable at the assembly point so that the database for a product can be developed. Otherwise, repair can be difficult and brands can see their reputation suffer as a result.

Parts Identification
Traceable components make it easy to adjust the production output and be prepared for swap-outs. When this traceability is extended throughout the factory, it makes it easier to plan the inventory of warranty stock, service and replacement. If something goes wrong with a smart TV, for example, and it is able to self-diagnose, the technician can show up for the repair with the right parts and get the job done quickly and efficiently. By using track and trace, manufacturers can comply with quality management processes and provide the reliable customer and warranty service that will boost their brand’s reputation.