Mobile Ticketing

Many of you have probably printed your own ticket for an event- you purchase your ticket online and then print it at home and it has a barcode on it for admission.  I always do this when I’m going to a concert so I don’t have to wait in line forever.  Well have you heard about the newest evolution in ticketing?  Mobile ticketing, or m-ticketing, is poised to replace preprinted paper tickets with electronic tickets.  Instead of printing out your own ticket after a purchase online, a mobile ticket consisting of a barcode will be sent to your cell phone or PDA via SMS (Short Message Service).  This barcode can then be read directly from your mobile device’s screen for admission.  This type of ticketing is even more beneficial than preprinted paper tickets because in addition to better service it also saves customers printing costs.

According to HandHeld Products, the barcode best suited for this application is the Aztec code, pictured at left.  This high-density 2D symbology has a bulls-eye pattern placed at the center for critical data and this is where mobile display screens are brightest.  Having the data in the center of the screen in the brightest area ensures the best reads possible.  Of course a 2D barcode displayed on an electronic display will need to be read by a 2D imager.  But 2D imagers are very flexible and can read linear barcodes as well, so customers with paper tickets or m-tickets will have no problem attending an event.  This video from HandHeld Products explains a little more about mobile ticketing and shows some examples of its use.

For more information about mobile ticketing or the different types of 2D imagers required to scan these electronic tickets, please contact me at ehodges@barcode.com.