GoDaddy’s QR Code Commercial Spikes Mobile Site Traffic
If you watched the Super Bowl on Sunday, then you probably saw the GoDaddy commercial. This year’s commercial differed from previous years in that it featured a QR code.
While QR codes have made it to TV before, they are still primarily being used in print campaigns. However, Go Daddy’s use of the QR code during the Super Bowl reaped “the best mobile website traffic… ever.”
Because of their televised QR code campaign, GoDaddy’s customer base expanded beyond the 10 million mark for the first time. Because GoDaddy offered discounts and created two internet-only commercials, which could be accessed through QR codes on the televised commercials, mobile site traffic spiked