Frito Lay uses 2D barcode technology for Halloween promotion
Sabritas, Frito Lay’s Mexican brand is now using 2D barcodes called EZcodes on their packaging for snacks and chips. The EZcodes will be placed on limited edition Halloween packages for Cheetos that link to promotional content such as free mobile wallpapers. People in Mexico will be avle to scan the code using an application from Scanbuy called Códigos Ideas, commonly used with Telcel headsets, the leading wireless operator in Mexico.
Sabritas has also placed an explanation of how to download and use the application on the back of the package. Once downloaded, the application can automatically launch a specific mobile website, deliver downloadable content, and more. Aside from the EZcodes, the application can also read other major 2D barcodes such as Datamatrix and QR codes. EZcode was chosen because it is compatible with a wider variety of camera phones.
Códigos Ideas is now available to millions people throughout Mexico and they expect people to take full advantage of their concept. Businesses can also use a Code Management Platform to create and track 2D barcode campaigns, which I’m sure Frito Lay will take full advantage of.