Barcodes Add Brand Value

If you look around, no matter what the environment may be, chances are there’s at least one barcode nearby. They are on everything from computers, to food products, to driver’s licenses, and just about any manufactured good.

Barcodes add brand value because they help companies consistently deliver their brand expectations. Since technology plays a key role in how companies and brands market to customers, barcode technology can play a vital role in customer preference, differentiating a company from its competitors by dramatically improving customer service and satisfaction level. This becomes crucial since barcodes eliminate slow, costly manual errors and help companies to streamline.

Since barcodes are ever increasing in usage, costs of barcodes have dramatically decreased since early implementations. Today, most small and medium sized business can easily afford barcode solutions that help manage inventory levels, accurately capture customer information, improve invoicing, track assets, and monitor things in real time.

Barcode technology can also enable organizations to rapidly gain valuable customer insights since data can be captured and analyzed to identify trends, reveal customer behaviors, and measure the effectiveness of sales and marketing activities. In addition to traditional 1D barcodes, 2D barcodes are particularly great tools for tracking marketing campaigns and activity.

Barcodes also help to protect a brand. The International Anti-Counterfeiting Coalition (IACC) has found that in the past few years, there has been a dramatic increase in counterfeit automotive parts and medicine. Barcode technology is fighting against counterfeit drugs and parts with the use of 2D barcodes that are applied directly to the drug packaging by the manufacturer. The packaging can then be easily checked and verified at every point throughout the supply chain, making counterfeiting virtually impossible.

Barcodes not only help to differentiate brands in the marketplace, but also ensure improve accuracy in business. As barcode technology continues to evolve, it will be interesting to see other uses for them in the future.

Based loosely on a Datalogic White Paper